For a real estate sales or rental agent, it has never been more important to have beautiful, professional photographs of the homes you represent for your website listings. As surveys show, most buyers today come to a real estate agency as a result of looking at their available inventory online first. They already have picked out one or more homes they want to see before they even meet an agent based on the photos they saw on the agency website.

When it comes to short term vacation rental homes, the photographs are even more important since almost all potential clients are from out of the area and will never physically see the property before renting it. They will base their decision on which home to rent almost totally from the photos the owner or agency puts online.

Competition is fierce and poor quality photos will have your property passed over for more appealing looking homes. Professional photos will 'sell' your home over and over, giving a tremendous return on a small investment. For most rentals, just one additional weekend rental will more than pay for the professional photographic investment.

Paul Bormann Photography has been photographing real estate for 25+ years (yes, starting back in the film days!) We transitioned to digital long ago of course and now utilize all the advantages of digital HDR (High Dynamic Range) photography and professional DSLR cameras.

The HDR technique requires considerable back end processing to achieve the best possible result, so most low priced 'shooters' won't take the time to professionally process & enhance each image as we do. What this means for you is that there will be no blown out, overexposed window views. While showing the shadow details and ambiance of each room, you will still see the beautiful view through the window. Below is a sample of the difference. Which image do you feel would sell or rent this home best?

Living Rm-flash +textLiving Rm w/ flash Typical 'adequate' photo that won't get much attention


Here, we took the time to put a fire in the fireplace and remove the cover from BBQ on the deck for this three exposure HDR version.

Living Rm-flash +textLiving Rm w/ flash Typical 'adequate' photo that won't get much attention